Marketing Analytics Insights

Marketing analytics is key to business growth.

If you have worked around a marketing team, maybe while been part of a BI team, you will encounter:

• LTV
• CAC
• ROI
• CTOR

2. Customer segmentation

Understanding customer behavior is essential for targeted marketing. DataNova can help businesses segment their customers based on purchasing patterns, preferences, and demographics. This segmentation allows for personalized marketing strategies that enhance customer engagement and loyalty.